Category Archives: Blog

Introducing Russ Veal, Business Development Manager

by Lizzie Allen

We’re pleased to introduce Russ Veal, who has joined Beaverswood as Business Development Manager.

Many of you in the industry will already know Russ. With 25 years’ experience in storage and shelving, he brings a wealth of product knowledge, market insight, and long-standing industry relationships to the business.

Russ has worked on small local projects costing £5,000 to major national projects worth over £1m. He has a strong track record of supporting customers with practical, commercially focused storage solutions.

At Beaverswood, Russ will focus on developing new opportunities and revenue across our product range, with particular emphasis on the Anco storage and shelving range.

 

Russ said...

“Since joining Beaverswood, I’ve been really impressed by the quality, versatility, and commercial potential of the Anco range. The EXPO range of shelving, in particular, is already generating strong interest among resellers.

What’s also exciting is how well the wider range complements Anco. From labelling, signage, rack protection, and racksack®, there’s a real opportunity to offer a more complete solution from one trusted supplier.”

 

Russ will be working closely with our resellers and trade partners to identify new opportunities, support shelving projects, and help bring the Anco range to a wider market.

Please join us in welcoming Russ to the Beaverswood team!

 

Are you a reseller or trade partner with a shelving enquiry for Russ?

What Your Warehouse Customers Are Worrying About Right Now (And How to Help)

by Callum Bourn

Don't Write Off Summer Just Yet

Summer gets a bad reputation in B2B sales. Things slow down, people go on holiday, and it can feel like the whole world is waiting for September.

But spend five minutes talking to a warehouse manager in July, and you'll quickly realise they're not sitting around. They're either flat out, or they're finally getting round to the list of jobs that's been stuck to the fridge since February.

Either way, they need things. And as a reseller, that's your cue.

Two Very Different Types of Customer Right Now

Here's the thing about summer warehouse sales: there's no single story. Your customers are probably living completely different realities depending on their sector, and the trick is knowing which one you're dealing with.

Some of them are drowning. Retailers, e-commerce businesses, food and drink suppliers… these customers are often hitting seasonal peaks right now. Extra stock, extra staff, extra pressure. Everything is moving faster, and small inefficiencies that were tolerable in February suddenly become proper problems.

Others have finally come up for air. Manufacturing sites, industrial units, and some 3PLs use the summer slowdown to tackle projects they've been putting off for months. Floor marking, rack protection, safety upgrades. The stuff that requires a forklift to stop moving for more than ten minutes.

Your job is to figure out which camp each customer is in and then have a genuinely useful conversation, rather than a generic sales call.

Summer Customer Types

If Your Customer Is Having Their Busiest Season Yet

When a warehouse speeds up, the cracks show fast.

Temporary staff who don't know the racking system, labels that have been worn down to the point where nobody's quite sure what's in bay 14C, forklift routes that made sense with half the stock levels, packaging waste piling up in picking aisles because nobody has time to deal with it.

These aren't big, expensive problems to solve, but left unchecked, they slow everyone down and create safety risks.

A simple question that often opens up a great conversation: "Are your warehouse locations still clear enough for new or temporary staff to follow quickly?"

Most managers will wince a little. That’s your opening.

Products worth talking about:

 

If Your Customer Has a Bit of Breathing Room

There's a particular kind of relief that comes with a summer shutdown. The pressure lifts, the noise drops, and suddenly you can see what the warehouse actually looks like. That's usually the moment when managers walk around and add seventeen things to the list they've been ignoring.

This is one of the best times of year to be talking to these customers, because they finally have the headspace (and sometimes the budget) to act on things they've been meaning to do.

Try asking: "Are there any warehouse jobs you've been waiting for a quieter period to complete?"

You'll rarely hear "no."

Products worth talking about:

  • Anco storage and shelving – if a customer is thinking about reorganising their layout or making better use of their space, now is the perfect time to do it. Getting the racking right during a quieter period means they’re set up properly before Q4 demands kicks in, rather than trying to reconfigure a live warehouse under pressure.
  • Floor marking tape - re-taping worn floor lines is a classic shutdown job; if the lines have faded, now's the time

 

 

  • Modulean® shadow boards - 5S projects that have been stalled for months can suddenly get completed when there's time and space to do them properly

 

  • frames4docs® document frames - a good opportunity to make sure safety notices and work instructions are properly displayed rather than taped to a wall somewhere

Summer Creates Genuine Safety Challenges

Hotter working conditions change the dynamic in a warehouse. It's not just about comfort; heat affects concentration, and that matters in environments where people operate forklifts or work at height.

Many of your customers will be running summer safety campaigns on hydration, heat awareness, and updated procedures. Simple visual products (document frames, notice holders, floor signs, visual management boards) make a real difference when you need key messages to be seen, not buried in an email.

If you have customers who take their safety communication seriously, this is a natural conversation to be having right now.

One More Thing: Seasonal Storage Changes

Summer often reshuffles how a warehouse uses its space. New seasonal stock arrives, overflow products need somewhere to live, and maintenance items, spare parts and packaging for a new product line all need a home.

If a customer is reorganising or adding storage, that's almost always an opportunity for a second conversation about the products that help them manage it effectively: bay markers, location labels, weight-load notices, stock indicators. The storage solution and the labelling solution go hand in hand, and customers don't always think to ask about both at once.

Anco rivet racking, longspan shelving and industrial shelving are all worth raising if you know a customer is adding capacity.

The Mindset That Makes Summer Work

As Kirsty Rogers, Head of Sales at Beaverswood, puts it:

"Summer is a great time for resellers to be proactive. Some customers need to move faster, while others finally have the time to tackle safety, signage and storage projects. The opportunity is in matching the right message to the right customer."

That's really the whole thing. Summer isn't a slow period if you're having the right conversations. Most of your customers are either under pressure or in planning mode, and both of those states create genuine, practical needs.

You don't need a complicated sales pitch. You just need to ask a decent question and listen to the answer.

Kirsty

Need Support Running a Summer Campaign?

Beaverswood can help resellers with customer quotes, product recommendations and dual-branded marketing assets.

Get in touch if you'd like help with a customer enquiry or putting together a summer sales push.

From Atlanta to the UK: Beaverswood Takes on Two Major Trade Shows

by Lizzie Allen

It's been a busy few weeks for the Beaverswood team, and we've got plenty to share.

We've recently been out in force at not one, but two major trade exhibitions: MODEX 2026 in the United States and the NMBS Exhibition 2026 right here in the UK.

Two very different events, two very different audiences, but one clear message: there's serious appetite for what Beaverswood has to offer.

Crossing the Atlantic for MODEX

Will Longstaff (Business Development Manager) and Kirsty Rogers (Head of Sales) packed their bags and headed Stateside to represent Beaverswood at MODEX, one of North America's biggest and most exciting supply chain, manufacturing and logistics trade shows with warehousing, distribution centres, material handling specialists and industrial innovators, all under one roof.

And the response? Brilliant.

Rack Armour® and racksack® were the stars of the show, sparking plenty of conversations with logistics businesses, manufacturers, distributors and material-handling specialists keen to find smarter, safer solutions for their operations.

Rack Armour® turned heads as the go-to polymer rack protection solution for busy industrial environments.

racksack® impressed as the practical, reusable waste and recycling solution that keeps warehouse aisles clear and encourages better waste segregation.

Conversations didn't stop there either. The wider Beaverswood range, including 5S products, floor markers and warehouse visual management solutions, also generated real interest from visitors looking to level up their operations.

Opening Doors Across the Americas

One of the most exciting takeaways from MODEX was the distributor and partnership opportunities that emerged. From racking specialists to industrial suppliers, there's clear potential to expand Beaverswood's footprint across the Americas, and the conversations we've had are already helping shape what that could look like.

We also came home with some incredibly useful market feedback, which will be used to drive our future product development. Watch this space.

Back on Home Turf at NMBS 2026

Meanwhile, Ali Blades and Paul Lavelle (Business Development Managers) were flying the Beaverswood flag at the NMBS Exhibition 2026, a key buying event for independent merchants across the UK's building, timber, hardware, and tools sectors.

This was a particularly exciting show for us, as it marked our debut as a new NMBS supplier following our recent merger with Anco. New name on the roster, expanded range, and a whole lot to talk about.

A Fresh Offer for the Merchant Market

The NMBS audience is traditionally tools- and trade-focused, so Beaverswood brought something a little different to the table, sparking some great conversations.

Products like shelving, shelving dividers and racksack® caught the attention of merchants looking for practical add-ons to serve their trade, industrial and workplace customers.

It was also a fantastic opportunity to walk people through everything now available through the expanded Beaverswood range: workplace storage, warehouse identification, visual management, waste segregation and more.

Familiar faces, new conversations, and a few raised eyebrows in the best possible way.

The Momentum Is Building

Together, these two events have reinforced something we already believed: Beaverswood's products resonate, whether you're running a warehouse in Atlanta or sourcing stock for a UK merchant.

From international distributor opportunities in the Americas to strengthening merchant relationships closer to home, it's been a fantastic few weeks on the road. We're already looking forward to what comes next.

Interested in stocking or distributing Beaverswood products?

Get in touch with our team, we'd love to chat.

Anco Storage to Merge with Beaverswood, Strengthening Service for Resellers

by Lizzie Allen

Anco Storage, part of IWS Group, announces that it will merge with sister IWS Group company Beaverswood with effect from 1st April 2026, creating a single, stronger manufacturer and supplier for resellers and distributors across the UK and beyond.

Anco Storage, a trusted supplier of storage and workplace organisation products to the UK reseller market, will become part of Beaverswood from 1st April 2026. The Anco Storage product brand will continue in full, now sitting alongside the established Beaverswood range under a single manufacturer.

This move by IWS Group, the parent company of both Beaverswood and Anco Storage, is designed to streamline operations and deliver a simpler, more efficient experience for resellers. Customers who currently trade with both companies will benefit from a consolidated account, a single set of trading terms, and a single point of contact, reducing administrative complexity without any changes to the products or people they rely on.

Just as importantly, the merger is about continuity as well as improvement: the same products, the same people, and the same great service customers know and value will remain in place, now backed by a stronger combined operation.

By bringing the two businesses together, Beaverswood will also benefit from expanded warehousing capacity and increased supply chain resilience, helping to support reseller partners with even greater efficiency and reliability.

"This merger is the right move for our customers, our brands, and our teams. Beaverswood is an excellent business with shared culture and values, and I have every confidence that our reseller partners will be better served by this change. I’m proud of everything the Anco Storage team has built, and I leave the business in great hands."

- Stewart Bourn, Managing Director, Anco Storage

"We’re delighted to welcome Anco Storage into the Beaverswood family. Together, we can offer our reseller partners an even broader product portfolio, greater operational capacity, and a simpler way to do business. This is a genuinely exciting step forward, and I look forward to building on the strong foundations both businesses have established."

- Stephanie Gentle, Managing Director, Beaverswood

Stewart Bourn will step away from the business on 1st April 2026 following the completion of the transition. Stephanie Gentle will continue as Managing Director of Beaverswood, leading the combined business going forward.

Media Details

About Beaverswood: Beaverswood is a UK manufacturer and supplier of warehouse identification and visual management solutions, serving resellers and distributors worldwide.

About Anco Storage: Anco Storage is a leading supplier of shelving, racking, and storage systems for all types of industries and applications to the UK reseller market, operating from Billingshurst, West Sussex.

About IWS Group: IWS Group is the parent company of Beaverswood, Anco Storage, Rack Group, and Brandsafe.

For media enquiries:

marketing@beaverswood.co.uk

Beaverswood® & Anco Storage at the RAJAPACK UK Supplier Day

by Lizzie Allen

Shared stand. Shared message. Strong reseller partnerships.

On 15th January, Beaverswood® and Anco Storage headed to Stadium MK for the RAJAPACK UK 10th Supplier Day, and it turned out to be a standout event for everyone involved.

RAJAPACK is one of the UK’s leading packaging and workplace suppliers, and a valued reseller partner to both Beaverswood® and Anco Storage. So, sharing a stand and telling a joined-up story around workplace efficiency, safety, and storage felt like a natural fit.

Representing the wider IWS Group, Ali Blades (Business Development Manager, Beaverswood®) and Chris Eyles (Head of Sales, Anco Storage) spent the day showing how complementary product ranges can help resellers offer more complete workplace solutions, not just individual items.

A first for workplace suppliers

One of the biggest highlights of the day was being invited to deliver a supplier seminar - the first time RAJAPACK has invited workplace suppliers to present. These sessions have historically been reserved for packaging partners, so the invitation felt like a genuine vote of confidence, not just in the products, but in the partnership.

Rather than death by PowerPoint, Ali and Chris took a more collaborative approach:

 

  • Asking RAJAPACK teams what challenges they see on customer sites
  • Discussing where workplace products can better support sales
  • Exploring how suppliers can make life easier for reseller sales teams

 

The feedback spoke for itself, with comments including:

 

  • “That was the best seminar of the day.”
  • “You were the only people who asked us what we needed from you.”

 

Following the session, teams were encouraged to visit the stand, get hands-on with the products, and see how Beaverswood® and Anco Storage solutions work together.

And the winner is...

The day ended on a high note with Anco Storage winning ‘Merchandising Collaboration of the Year’. This is fantastic recognition for the work they’ve done with RAJAPACK to support sales.

A well-deserved win, and a great example of how strong supplier–reseller collaboration delivers results on both sides.

Why this matters for resellers

For us, the value of days like this goes far beyond sore feet and step counts.

The engagement throughout the event, particularly during the seminar, reinforced the idea that when we collaborate with our resellers, everyone wins.

 

  • Offer joined-up workplace solutions
  • Increase average order value
  • Strengthen customer relationships
  • Differentiate from competitors selling single-product lines

A big thank you

A huge thank you to RAJAPACK for hosting such a well-run event, and a big well done to Ali and Chris for representing IWS Group and our wider reseller community brilliantly throughout the day.

From seminar preparation to stand conversations and relationship building (over 15,000 steps’ worth), the impact was clear.

We’re already looking forward to the next RAJAPACK Supplier Day and to continuing to support our reseller partners with products, insight, and collaboration that genuinely helps you sell.

If you’d like us to swing by and train your sales team on our products, just contact us.

Beaverswood® End-of-Year Update & Festive Opening Times 2025

by Lizzie Allen

Supporting you through another successful year together.

As we wrap up 2025, we want to take a moment to thank all our valued resellers for your continued support, partnership, and collaboration. This year has been one of the most transformative and exciting in our history, and we couldn’t have achieved it without you.

Below is a short recap of key milestones from the past year, along with our festive opening and closing times to help you plan your final orders for 2025.

2025 Highlights: A Year of Growth, Innovation & Partnership

Welcomes, Returns & Farewells

This year, we welcomed several new faces and welcomed back some familiar ones.

  • Will Longstaff joined as Business Development Manager. Well known across the industrial supplies sector, Will brings a wealth of experience, a collaborative approach, and strong industry relationships. His arrival is part of our ongoing commitment to investing in talent and strengthening our partnerships with resellers like you.
  • Ewelina Micherda and Lauren Hawthorne joined our team as Customer Service Advisors, enhancing our customer support for you and your customers.
  • We were delighted to welcome back Kirsty Rogers (Sales Manager) and Lauren Brown (Senior Customer Service Advisor) following their maternity leave.

We also had to say heartfelt goodbyes:

  • Julie Hammerton and Jacky Surry retired this year after many years of dedicated service.

A New Look, A Clear Mission

The wider IWS Group rebrand launched successfully, along with updated mission and values. This rebrand unites all companies within the group under a refreshed, instantly recognisable identity.

Read more about the rebrand here.

Product Innovation

This year saw several exciting additions to the Beaverswood® range:

Sustainability & Social Impact

Major Manufacturing & Partnership Milestones

Award Wins

A huge thank you to our partners for helping us achieve:

Festive Opening & Closing Times

To ensure you can plan pre-Christmas orders and deliveries, please see our seasonal schedule below:

  • Last order date for pre-Christmas despatch: Monday 22nd December
  • Last shipping date: Tuesday 23rd December
  • Office & warehouse close: Wednesday 24th December at 12pm
  • Re-opening: Monday 5th January 2026

If you have any urgent enquiries before the break, your usual contacts will be happy to help.

Thank You for an Exceptional 2025

To all our reseller partners - thank you for your trust, collaboration, and ongoing support. We’re proud to work alongside you, and we’re already excited for the opportunities 2026 will bring.

From everyone at Beaverswood®,

Wishing you a safe, restful, and enjoyable festive season.

Introducing frames4docs® easywrite

by Lizzie Allen

Resellers know better than anyone: the simplest products often solve the biggest problems in a busy workplace. That’s exactly why we’re excited to introduce frames4docs® easywrite, the latest evolution of our bestselling frames4docs® range - designed to help your customers keep essential information accurate, accessible, and effortlessly updated.

Why frames4docs® easywrite?

Because workplaces don’t have time to slow down.

In environments where paperwork supports safety, efficiency, and compliance - think cleaning rotas, fire safety checks, daily sign-in sheets, machine inspections - every update needs to be quick and convenient.

Traditional display frames usually require the user to remove the document to write on it, then reinsert it. Multiply that by dozens of documents, and it becomes a real productivity drain.

frames4docs® EasyWrite solves this instantly

With a clever open-centre panel, users can write directly onto the document without removing it. No fuss, no lost paperwork, no wasted minutes.

It’s a small change with a big impact - and a huge value-add for your customers.

Frames4docs Easywrite clipboard being used to complete a cleaning log in a washroom

Built for real-world use - and reseller success

Write-Ready Access

The open-centre panel exposes the document surface while still keeping the sheet securely enclosed. Ideal for:

  • Daily checklists

  • Sign-in/out forms

  • Cleaning schedules

  • Production updates

  • Safety inspections

Always-There Pen Holder

Each frame includes a neat, integrated pen holder mounted to the side, keeping a standard-size pen exactly where users need it. No more hunting for pens or making notes later.

Frames4docs Easywrite document frame with integrated pen holder mounted on a wall

Two Backing Options to Match Any Surface

Offer your customers flexibility with:

  • Self-adhesive backing - great for walls, cabinets, doors, and glass

  • Magnetic backing - perfect for metal workstations, machinery, and racking

Frames4docs Easywrite document frame showing magnetic and self-adhesive mounting options

Quality You Can Stand Behind

Like every Beaverswood® visual management product, frames4docs® easywrite is:

  • Durable and long-lasting

  • Made with high-quality materials

  • Reusable and designed to look professional for years

  • Backed by our reputation for reliable workplace products

“Buy Beaverswood®, Buy Once” applies just as strongly here as with the rest of our range.

Frames4docs Easywrite document frame mounted on machinery in a warehouse environment

Understand the problem… and the solution practically sells itself

frames4docs® easywrite gives resellers a strong story to tell:

1. Saves time across daily routines

The open-centre design removes the most fiddly part of daily updates - taking documents in and out. Perfect for facilities teams, warehouse supervisors, H&S officers, and cleaners.

2. Reduces document damage

Handling paperwork repeatedly wears it down. frames4docs® easywrite keeps documents protected while still accessible.

3. Delivers professional, organised visual management

A clean, consistent appearance across the site keeps workplaces audit-ready.

4. Works with existing frames4docs® customers

Millions of frames4docs® are already in use. frames4docs® easywrite gives your customers an easy add-on or an upgrade.

Frames4docs Easywrite6

Perfect product for catalogues, ecommerce, and field-sales teams

frames4docs® easywrite has all the hallmarks of a high-success reseller product:

  • Clear use cases

  • Simple explanation

  • Broad industry relevance

  • Low barrier to purchase

  • Great for upsell/cross-sell

Whether your customers run warehouses, factories, schools, hospitals, labs, or facilities teams, frames4docs® easywrite fits effortlessly into existing cleaning, safety, and organisation workflows.

Frames4docs Easywrite7

Ready to introduce frames4docs® easywrite to your customers?

We’ve prepared everything you need to launch quickly and confidently:

  • Product spec sheet

  • A ready-to-use sales flyer

We can also add your reseller logo and contact details to the flyer free of charge - simply email marketing@beaverswood.co.uk with your details and we’ll take care of the rest.

If you'd like any additional support or bespoke assets, just let us know.

Every Review Counts – Treefo Update (June – October 2025)

by Lizzie Allen

At Beaverswood®, we believe that small actions can lead to big change - especially when it comes to the environment. That’s why we’re proud to continue our partnership with Feefo through the Treefo initiative, turning your customer reviews into real-world impact by planting trees across the world.

We first launched the initiative in April 2025, committing to planting at least 50 trees every month in support of vital reforestation projects around the world.

After sharing our first update in June covering April - May's progress, we're now excited to reveal the next chapter - our impact from June - October 2025.

A Greener Planet, One Review at a Time

Every time you leave a verified Feefo review for Beaverswood®, you help fund vital tree-planting efforts in regions that need it most. From Madagascar to Uganda and Kenya, here’s a breakdown of the projects we’ve contributed to in the past five months.

June 2025 – Madagascar

Mangrove restoration in Madagascar plays a vital role in stabilising coastlines and supporting marine biodiversity. 

In recent years, vast areas of Madagascar’s original forests have been destroyed, displacing entire animal species and diminishing local people’s ability to farm and live on the land. Entire mangrove estuaries are also gone, leaving the bare earth to wash away into the sea. These mangrove forests are not only crucial carbon sinks, but they also provide habitats for a wide range of marine species that live in the shallows, and provide vital coastal protection from floods and storms.

  • Total Trees Planted: 8,050
  • Our Contribution: 50
  • Species: Avicennia Marina (mangrove species)
  • Project Location: Kandrany 2, Madagascar

Potential Species in the Region

  • 3,346 Plant Species
  • 9 Amphibian Species
  • 30 Mammal Species
  • 143 Bird Species

July 2025 – Uganda

Moringa, also known as the "miracle tree", grows fast and offers nutritional, medicinal, and ecological benefits.

This project involves the establishment of 400 Forest Gardens in the Mount Elgon region in Eastern Uganda. Each Forest Gardens is approximately one hectare each in size, and local farmers are supported and trained to establish and look after their Forest Gardens over a period of 4 years. By the end of the 4-year programme, farmers have an established and protected Forest Garden which they can use to sustain their families and produce vital income.

All the while, the diverse trees planted in the 400 Forest Gardens in the project will provide ecosystem services, like stabilising the soil, and of course will be sequestering carbon from the atmosphere and storing it in the ground.

  • Total Trees Planted: 8,250
  • Our Contribution: 50
  • Species: Moringa oleifera
  • Project Location: Mbale, Uganda

Potential Species in Region

  • 2,131 Plant Species
  • 22 Amphibian Species
  • 157 Mammal Species
  • 493 Bird Species

August 2025 – Madagascar

We helped boost Madagascar’s coastline again. These mangroves are critical for carbon storage and protecting wildlife.

  • Total Trees Planted: 8,300
  • Our Contribution: 50
  • Species: Rhizophora mucronata (another mangrove)
  • Project Location: Kandrany 2, Madagascar

September - October 2025 – Kenya

This indigenous tree helps improve soil fertility and provides shade and habitat. It’s part of a long-term effort to restore natural forests in Kenya.

In the past, Kenya has experienced erratic rainfall, attributed mainly to depletion of the five major water towers and its only remnant of tropical rainforest ecosystem – Kakamega forest. This has led to poor yields for farmers, escalating food prices and debilitating droughts.

The need to restore the degraded areas of the water tower is critical to millions of people who depend on the Kakamega tropical rainforest.

  • Total Trees Planted: 7,400
  • Our Contribution: 100
  • Species: Markhamia lutea
  • Project Location: Kakamega County, Kenya

Potential Species in Region

  • 380 Plant Species
  • 367 Bird Species
  • Between 10 to 20% of the animal species in the forest are nationally unique

Total Trees Contributed by Beaverswood®
(June - October 2025)

  • Trees Pledged by Us: 50 per month
  • Months Covered: 5 (June to October 2025)
  • Total Trees Contributed: 250 trees

Thanks to your ongoing support and reviews, we’ve maintained our commitment and continued contributing to projects that improve ecosystems, support local communities, and fight climate change.

Get Involved - It's as Easy as Leaving a Review

Want to help us plant more trees? You already are.

By leaving a verified Feefo review after your Beaverswood® purchase, you directly help fund these reforestation efforts - at no extra cost or effort to you.

✅ Every review counts
🌳 Every tree matters
🌍 Every small action creates real change

Thank you for being part of the journey to a greener future. Let’s keep planting, one review at a time.

Team Beaverswood®

Beaverswood® Welcomes Will Longstaff as Business Development Manager

by Lizzie Allen

We're delighted to share the exciting news that Beaverswood® has appointed Will Longstaff as our new Business Development Manager.

Well known across the industrial supplies sector, Will brings a wealth of experience, a collaborative approach, and strong industry relationships.

His arrival is part of our ongoing commitment to investing in talent and strengthening our partnerships with resellers like you.

Will’s focus will be on:

Developing and nurturing partnerships across the UK and the USA

Driving growth with both new and existing customers

Supporting our reseller network to win more projects and deliver outstanding value to end users

“Beaverswood® has an excellent standing in the market, and I’m thrilled to be joining such a well-regarded business. I’m looking forward to working closely with our reseller partners to help them win more projects and deliver even greater value to their customers."

- Will Longstaff, Business Development Manager

“Will’s reputation precedes him. He’s widely respected, approachable, and brings exactly the kind of energy and know-how our partners value. We’re delighted to welcome him to the team and excited about the opportunities his appointment will unlock for our resellers.”

- Steph Gentle, Managing Director

Please join us in welcoming Will to the Beaverswood® team!

Team Beaverswood®

One Group, One Mission: Introducing the New IWS Group Brand

by Lizzie Allen

We’re excited to share some big news - our parent company, IWS Group, has rebranded. This rebrand unites all companies within the group under a refreshed, instantly recognisable identity.

This change strengthens the connection between the companies in the group, making it clearer and easier for customers and resellers to see the collective quality, reliability, and expertise behind our solutions.

What’s changing?

Why this matters

This rebrand isn’t just about a new look - it’s about reinforcing the strength of being part of a collective.

By aligning our companies more clearly under the IWS Group identity, we’re making it easier for customers to identify our solutions, trust the quality behind them, and see the bigger picture - a group committed to improving workspaces across the UK and beyond.

One group. One mission.

Behind this new identity is a shared purpose:

Mission: One group. One mission. To keep workspaces running safer, smarter, and built to last.

This mission is underpinned by a set of values that guide everything we do across the group:

  • Customer Focus - We listen first, act fast, and go further for our customers.
  • Integrity - Honesty’s not optional here - it’s how we keep each other safe, sharp, and proud.
  • Continuous Improvement - Smart ideas aren’t just welcome, they are how we get better, together.
  • Accountability - We don’t need titles to take responsibility, just pride in the job.
  • Collaboration - We work together with diverse perspectives to achieve common goals.

For Beaverswood® resellers, this means even stronger alignment with a group that’s committed to long-term innovation, reliability, and partnership.

What Beaverswood® resellers need to do

To help you keep your listings and materials up to date, we’ve refreshed our Reseller Toolkit with the latest brand assets:

  • Updated Beaverswood® product logo, along with new Brandsafe and Anco Storage logos
  • Refreshed specification sheets, in line with the new branding
  • An updated ‘Beaverswood® Approved Reseller’ badge, ready for use across your website and marketing

We recommend you:

  • Update your listings wherever the Beaverswood® product brand appears (product pages, catalogues, PDFs, image overlays, etc.)
  • Replace any older specification sheets with the latest versions
  • Add the updated distributor badge where relevant (e.g. category pages, sales flyers, or product detail pages)

Accessing the updated assets

You can download everything you need from the Reseller Toolkit - please contact us for a link if you don't already have one. If Google Drive is blocked or inconvenient, let us know, and we’ll send the assets via WeTransfer or another method that works for you.

Stronger Together

As one group with one mission, we’re stronger, clearer, and better placed to help keep workspaces running safer, smarter, and built to last. Together with our resellers, we can make that mission a reality.