Shared stand. Shared message. Strong reseller partnerships.
On 15th January, Beaverswood® and Anco Storage headed to Stadium MK for the RAJAPACK UK 10th Supplier Day, and it turned out to be a standout event for everyone involved.
RAJAPACK is one of the UK’s leading packaging and workplace suppliers, and a valued reseller partner to both Beaverswood® and Anco Storage. So, sharing a stand and telling a joined-up story around workplace efficiency, safety, and storage felt like a natural fit.
Representing the wider IWS Group, Ali Blades (Business Development Manager, Beaverswood®) and Chris Eyles (Head of Sales, Anco Storage) spent the day showing how complementary product ranges can help resellers offer more complete workplace solutions, not just individual items.
A first for workplace suppliers
One of the biggest highlights of the day was being invited to deliver a supplier seminar - the first time RAJAPACK has invited workplace suppliers to present. These sessions have historically been reserved for packaging partners, so the invitation felt like a genuine vote of confidence, not just in the products, but in the partnership.
Rather than death by PowerPoint, Ali and Chris took a more collaborative approach:
- Asking RAJAPACK teams what challenges they see on customer sites
- Discussing where workplace products can better support sales
- Exploring how suppliers can make life easier for reseller sales teams
The feedback spoke for itself, with comments including:
- “That was the best seminar of the day.”
- “You were the only people who asked us what we needed from you.”
Following the session, teams were encouraged to visit the stand, get hands-on with the products, and see how Beaverswood® and Anco Storage solutions work together.
And the winner is...
The day ended on a high note with Anco Storage winning ‘Merchandising Collaboration of the Year’. This is fantastic recognition for the work they’ve done with RAJAPACK to support sales.
A well-deserved win, and a great example of how strong supplier–reseller collaboration delivers results on both sides.
Why this matters for resellers
For us, the value of days like this goes far beyond sore feet and step counts.
The engagement throughout the event, particularly during the seminar, reinforced the idea that when we collaborate with our resellers, everyone wins.
- Offer joined-up workplace solutions
- Increase average order value
- Strengthen customer relationships
- Differentiate from competitors selling single-product lines
A big thank you
A huge thank you to RAJAPACK for hosting such a well-run event, and a big well done to Ali and Chris for representing IWS Group and our wider reseller community brilliantly throughout the day.
From seminar preparation to stand conversations and relationship building (over 15,000 steps’ worth), the impact was clear.
We’re already looking forward to the next RAJAPACK Supplier Day and to continuing to support our reseller partners with products, insight, and collaboration that genuinely helps you sell.
If you’d like us to swing by and train your sales team on our products, just contact us.





