Beaverswood® Welcomes Will Longstaff as Business Development Manager

26 September 2025 by Lizzie Allen

One Group, One Mission: Introducing the New IWS Group Brand

8 September 2025 by Lizzie Allen

We’re excited to share some big news - our parent company, IWS Group, has rebranded. This rebrand unites all companies within the group under a refreshed, instantly recognisable identity.

This change strengthens the connection between the companies in the group, making it clearer and easier for customers and resellers to see the collective quality, reliability, and expertise behind our solutions.

What’s changing?

New IWS Group brand that unites all the companies
Updated branding for the Beaverswood®, Anco Storage, and Brandsafe product brands
No changes to well-known product brands such as racksack®, frames4docs®, Modulean®, and others

Why this matters

This rebrand isn’t just about a new look - it’s about reinforcing the strength of being part of a collective.

By aligning our companies more clearly under the IWS Group identity, we’re making it easier for customers to identify our solutions, trust the quality behind them, and see the bigger picture - a group committed to improving workspaces across the UK and beyond.

One group. One mission.

Behind this new identity is a shared purpose:

Mission: One group. One mission. To keep workspaces running safer, smarter, and built to last.

This mission is underpinned by a set of values that guide everything we do across the group:

Customer Focus - We listen first, act fast, and go further for our customers.
Integrity - Honesty’s not optional here - it’s how we keep each other safe, sharp, and proud.
Continuous Improvement - Smart ideas aren’t just welcome, they are how we get better, together.
Accountability - We don’t need titles to take responsibility, just pride in the job.
Collaboration - We work together with diverse perspectives to achieve common goals.

For Beaverswood® resellers, this means even stronger alignment with a group that’s committed to long-term innovation, reliability, and partnership.

What Beaverswood® resellers need to do

To help you keep your listings and materials up to date, we’ve refreshed our Reseller Toolkit with the latest brand assets:

Updated Beaverswood® product logo, along with new Brandsafe and Anco Storage logos
Refreshed specification sheets, in line with the new branding
An updated ‘Beaverswood® Approved Reseller’ badge, ready for use across your website and marketing

We recommend you:

Update your listings wherever the Beaverswood® product brand appears (product pages, catalogues, PDFs, image overlays, etc.)
Replace any older specification sheets with the latest versions
Add the updated distributor badge where relevant (e.g. category pages, sales flyers, or product detail pages)

Accessing the updated assets

You can download everything you need from the Reseller Toolkit - please contact us for a link if you don't already have one. If Google Drive is blocked or inconvenient, let us know, and we’ll send the assets via WeTransfer or another method that works for you.

Stronger Together

As one group with one mission, we’re stronger, clearer, and better placed to help keep workspaces running safer, smarter, and built to last. Together with our resellers, we can make that mission a reality.

Beaverswood® Announces New Partnership with Leading Wholesaler Exertis

1 May 2025 by Lizzie Allen

Beaverswood®, a leading UK manufacturer of warehouse ID and visual management products, is proud to announce its new partnership with Exertis Supplies, one of the UK’s largest and most trusted wholesalers of business supplies and workplace products.

This collaboration marks a significant milestone for Beaverswood®, representing its first official partnership with a wholesaler. It’s a significant step forward for the business supplies industry, enabling resellers to access Beaverswood®’s best-selling products quickly and easily through Exertis Supplies’ established distribution channels.

Beaverswood®’s range includes durable floor marking solutions, labelling systems, document display, racksack®, and other workplace organisation products designed to improve efficiency and safety in industrial, commercial, and office environments.

Now, thanks to this new partnership, resellers can source these innovative solutions alongside their existing orders from Exertis Supplies.

“We’re really excited to be working with Exertis Supplies,” said Steph Gentle, Managing Director at Beaverswood®, “As our first wholesaler partner, they’re helping us make our products more accessible than ever before. It’s a win-win for resellers who want to streamline procurements and bring even more value to their customers.”

Exertis Supplies is a division of the global Exertis Group, known for its broad product portfolio, excellent stock availability, and customer-focused service. Serving thousands of resellers across the UK, Exertis Supplies offers next-day delivery and a seamless ordering experience.

The partnership is already in full swing, with a selection of Beaverswood®’s most popular products now available through Exertis Supplies.

To view the Beaverswood® range on the Exertis Supplies website, visit: www.exertissupplies.co.uk

For more information, contact: marketing@beaverswood.co.uk

Beaverswood® turns reviews into reforestation with Feefo’s Treefo initiative

29 April 2025 by Rachel Smith

New partnership means every customer review helps plant a tree.

Beaverswood® is proud to announce its participation in Treefo - a new sustainability initiative from Feefo, the world’s largest verified reviews platform - that funds tree-planting projects for every piece of customer feedback received.

The move supports Beaverswood®’s growing commitment to sustainability while giving customers a simple and rewarding way to make a difference. Now, every honest review helps improve products and the planet.

And to make sure the impact is consistent, Beaverswood® has pledged to plant a minimum of 50 trees per month, no matter how many reviews are received.

“We’re always looking for ways to do better - for our customers and for the environment,” said Steph Gentle, Managing Director at Beaverswood®, “Treefo allows us to give something back simply by listening to feedback. Every review now helps shape our service and plants a tree. It’s a win-win for everyone - including the planet.”

The new feature, Treefo, is powered by Feefo in partnership with Ecologi, a leading climate solutions platform. Ecologi works with verified on-the-ground projects worldwide that restore vital ecosystems while supporting local communities. With Treefo, businesses can turn their review process into a force for good.

Why Beaverswood® is embracing Treefo

Research shows sustainability is increasingly important to today’s buyers:

69% of consumers are interested in making more sustainable choices (Ipsos, via Travel Weekly, Dec 2022)
40% of UK consumers identify as conscious shoppers, choosing brands with ethical, eco-friendly practices (Deloitte, 2022)

Beaverswood® saw a natural alignment between customer values and the Treefo initiative.

“As conscious consumerism continues to grow, businesses need to step up,” said Steph Gentle, “This initiative lets us say thank you to our customers in a way that aligns with our values - and theirs.”

Supporting sustainable growth, literally

The trees planted through Treefo are more than a symbolic gesture. They are carefully nurtured to maximise survival and long-term impact. That means real trees, real roots, and real change.

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, added:

“This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway - why not turn that into planet-loving action?”

Beaverswood® Wins Environment Award for racksack® at RAJA UK Supplier Day 2025

13 February 2025 by Lizzie Allen

Beaverswood® recently had the pleasure of attending the RAJA UK Supplier Day 2025, an incredible event that brought suppliers and industry leaders together with RAJA’s team. It was a fantastic opportunity to connect with everyone and showcase the latest innovations from our expanding range.

One of the key messages we shared during the event was the importance of preparing for the upcoming waste legislation on March 31st, 2025 - Simpler Recycling. At Beaverswood®, we’re committed to supporting our customers through these changes. The racksack® family of products is designed to help businesses comply effortlessly with these new guidelines.

In fact, racksack® is so good at what it does (simplifying waste separation) that it even won the RAJA UK Supplier Day 2025 Environment Award!

What is the Simpler Recycling legislation – and why does it matter to resellers such as RAJA?

Simpler Recycling is the new waste legislation being introduced in England from March 31st, 2025. This new legislation will reform waste and recycling collections for businesses, and eventually households. For most businesses, the biggest change will be that you can no longer use a general waste bin for all your waste, meaning you have to separate it. Businesses with 10 employees or more must separate glass, paper, metal, cardboard, plastic, and food waste. However, businesses with fewer than 10 employees have until March 31st, 2027 to comply.

This presents a prime opportunity for resellers to promote the racksack® range as a simple, compliant solution for their customers. The clear symbol and text designs make it easy for employees to sort waste correctly, reducing the risk of potential fines. Positioning racksack® as an essential tool for compliance and efficiency not only adds value for resellers but will also drive their sales. Workplaces will want to invest in an effective recycling solution to stay on the right side of recycling laws. To find out more about the legislation, please click here.

Why racksack®?

racksack® waste segregation sacks are a practical and efficient solution for sorting and disposing of waste in the workplace. These sacks were originally designed to fit onto a variety of racking systems, making them perfect for use in warehouses, factories, and other industrial settings.

However, the range has since expanded to include racksack®’s for different work environments, such as racksack® mini (perfect for offices and picking stations), racksack® nano (for forklift trucks and pallet trucks), racksack® rollcage, (for, you guessed it, rollcages) racksack® trolley (for picking trolleys), and racksack® clear (to enhance security measures).

One key benefit of racksack® is its ability to help businesses meet their environmental and sustainability goals. By separating different types of waste, such as plastics, paper, and general waste, these sacks make it easy to recycle and dispose of waste responsibly.

The Award Win

The event's highlight came during the awards night when Beaverswood® proudly took home the Environment Award for our multi-award-winning racksack®. This recognition underscores our dedication to sustainability and innovation in workplace waste management. As the original industrial waste segregation solution, racksack® creates a tidier, safer, and more productive workplace.

We’re truly honoured to receive this award and sincerely thank RAJA UK for hosting such an inspiring event. The day was filled with valuable discussions, insightful product showcases, and meaningful connections with industry peers.

Beaverswood® wins Best Warehouse Visual Management Product Manufacturer 2024!

26 November 2024 by Rachel Smith

Beaverswood® has been crowned Best Warehouse Visual Management Product Manufacturer at the prestigious Logistics Warehouse and Supply Chain Awards 2024. (Try saying that five times fast!)

This award is a testament to our dedication to delivering smart solutions that improve efficiency, safety, and organisation across warehouses worldwide. Known for our high-quality products and customer-focused approach, we continue to set the benchmark for excellence in warehouse visual management.

Why Beaverswood®?

We’re glad you asked. At Beaverswood®, we don’t just make products; we make solutions. Big ones, small ones, clever ones – all designed to help modern warehouses work harder, faster, and smarter. From highly durable labels and floor markings to our famously nifty Modulean® shadow boards and racksack® waste segregation systems, we’ve got your warehouse covered.

Our motto? “Buy Beaverswood®, buy once.” That’s because we create products with durability and reusability in mind, making them a cost-effective and sustainable option. Oh, and did we mention we’re always cooking up something new to keep you ahead of the game?

What This Means for You

This award isn’t just about us – it’s about you, our loyal customers.

It’s a nod to the quality and innovation you get every time you pick Beaverswood®. And while we’d love to pop open the bubbly and call it a day, we’ve got our sights set on 2025.

Big ideas. Bigger solutions. Watch this space.

Explore Beaverswood®‘s Award-Winning Solutions

If your warehouse could do with a bit of a glow-up (and let’s be honest, whose couldn’t?), contact your local distributor.

Or, if you’re interested in becoming a reseller, drop us a line today. We’d love to show you what we’re all about.

Here’s to brighter warehouses, smarter solutions, and more wins (for all of us). Cheers!

IWS Group Announces Leadership Changes: Welcoming New Divisional Managing Director

4 June 2024 by Lizzie Allen

In an exciting development, IWS Group is pleased to announce the appointment of Gary Coleman as the new Divisional Managing Director for both Brandsafe and Rack Group, effective June 12, 2024. This strategic move comes as part of an ongoing review of the IWS Group’s operating structure.

Gary Coleman brings a wealth of experience to the role, having spent over 18 years in the industrial sector, primarily with NENE Warehouse Solutions. During his tenure at NENE, Gary held several key positions, including National Account Manager and Managing Director, demonstrating his expertise and leadership capabilities.

Gary expressed his enthusiasm for the new role, stating, “I am thrilled to join the talented team at IWS Group. Together, we will work towards driving the business forward, enhancing our service offerings, and ensuring we provide exceptional value to our customers. I look forward to contributing to the growth and success of Rack Group and Brandsafe and am excited about the opportunities ahead.”

In conjunction with this appointment, Susy Keating has decided to step down from her role at Brandsafe after a decade of dedicated service. Susy’s contributions have been instrumental in the growth and success of Brandsafe, and her decision to leave was made with careful consideration. She will remain with the company until the end of July, ensuring a smooth transition by working closely with Gary and her team.

“Over the past 10 years, Brandsafe has been a significant part of Susy’s professional journey. Her commitment and dedication have been invaluable to both Brandsafe and the IWS Group,” said Richard Harden, CEO of IWS Group. “We thank Susy for her remarkable service and wish her all the best in her future endeavours.”

The operational, sales, installation, and finance structures within Brandsafe and Rack Group will remain unchanged, ensuring continuity and stability for our clients and partners.

Please join us in welcoming Gary Coleman to the IWS Group team. We are confident that his extensive experience and leadership will drive continued success for both Brandsafe and Rack Group.

About IWS Group

IWS Group is a family of market-leading product brands, manufacturers and service companies, providing essential services and supplies to the logistics, material handling and other industrial sectors across Europe and beyond.

IWS Group Welcomes Richard Harden as New Chief Executive Officer

23 October 2023 by Lizzie Allen

IWS Group is thrilled to announce the appointment of Richard Harden as Chief Executive Officer. This appointment comes as part of the group’s ongoing strategy to drive innovation and growth, ensuring sustained leadership in the market.

Richard brings a wealth of experience to IWS Group with a solid leadership background, holding CEO and MD positions in previous companies, Stuart Turner Ltd and WILO, alongside the role of President to the trade organisation BPMA. He has built a successful career around improving top-line growth for private equity-backed firms, leveraging strategic partnerships and driving innovative sales and marketing strategies to achieve significant growth milestones.

Under Richard’s leadership, a key focus will be on amplifying the collaborative strengths of IWS Group to provide complete, seamless integrated solutions to customers in the industrial workspace. This cohesive approach is aimed at enhancing customer satisfaction and bolstering the overall impact and efficacy of IWS Group’s proposition in the market.

Commenting on his new position, Richard said, “It’s clear IWS Group is a very ambitious company with a strong track record of organic and acquisition-driven success and a clear vision for growth, which is what attracted me to the position. The future of the group excites me, and I am delighted to lead it into its next phase of growth and innovation”.

“We’re extremely excited to have Richard on board as our new CEO,” commented Neil Stephenson, Chief Financial Officer for IWS Group, “Richard’s extensive leadership background and his proven track record of accelerating market share aligns perfectly with our strategic vision for IWS Group. His dynamic leadership and innovative approach is just what we need to navigate the evolving market landscape and propel IWS Group to new heights. We look forward to the fresh perspective and the boundless energy he brings to our team, and we’re confident that under his leadership, IWS Group will continue to thrive and achieve great success.”

About IWS Group:

IWS Group is a family of market-leading product brands, manufacturers, and service companies providing essential services and supplies to the logistics, material handling, and other industrial sectors across Europe and beyond. The IWS Group portfolio of companies currently consists of Beaverswood®, Brandsafe, Rack Group, and Anco Storage.

Introducing racksack® nano: A Revolutionary Waste Bag Solution for Forklift Trucks

1 August 2023 by Lizzie Allen

Beaverswood® is thrilled to announce the launch of racksack® nano, a cutting-edge waste segregation product designed to revolutionise warehouse waste management. This small and sturdy waste segregation sack is the perfect size to attach to forklift trucks and pallet truck handles. This makes it ideal for collecting paper, plastic strapping, shrink wrap, and other waste generated during forklift operations.

Once full, this forklift truck waste bag can be effortlessly emptied into a standard-size racksack® or straight into the central waste collection point on-site, streamlining waste management processes.

One of the standout features of racksack® nano is its ease of use and secure fixation. It comes with ties at the back and bungee loop fixings as standard to quickly and securely attach it to your location of choice. Additionally, to eliminate any snagging concerns while the forklift or pallet truck moves around the warehouse, racksack® nano comes with a hook and loop fastening on the mouth, ensuring a firm closure.

"We're excited to introduce racksack® nano to the market," said Jim Roberts, Commercial Manager at Beaverswood®, "This product is based on direct customer feedback for a waste bag solution on forklift trucks which eliminates the issue of haphazardly securing black bin liners to the cab enclosure. With its user-friendly design and eye-catching front symbols for easy material separation, racksack® nano greatly improves warehouse waste disposal practices, ultimately leading to a greener and more sustainable future."

racksack® nano is part of the well-established racksack® range, the original market-leading solution for waste segregation in the industrial workplace. This growing family of products delivers a simple and cost-effective system to keep you compliant with UK and EU waste segregation legislation, as well as saving you valuable floor space.

Key Features of racksack® nano

The perfect forklift truck waste bag or pallet truck handle waste bag.
Convenient emptying into standard-size racksack® or main waste collection point on-site.
Quick and easy fixation with ties at the back and bungee loop fixings.
Hook and loop fastening on the mouth to prevent snagging during movement.
Eye-catching front designs for effortless waste material separation.
Part of an expanding family which includes racksack®, racksack® mini, racksack® clear, racksack® rollcage, and racksack® trolley.

Find out more about the racksack® nano and racksack® range or become a reseller to add this exciting product to your catalogue!

For media inquiries, please contact:
marketing@beaverswood.co.uk

IWS Group: Resetting the Bar on Impact Safety 💥💯

30 May 2023 by Lizzie Allen

We're thrilled to share exciting news from our parent company, IWS Group, which recently impact-tested its range of Brandsafe® polymer safety barriers to the PAS 13 global benchmark.

(Psst... these barriers are available to Beaverswood® resellers - get in touch to expand your product offering today!)

"I came in like a w̶r̶e̶c̶k̶i̶n̶g̶ ̶b̶a̶l̶l̶ pendulum!"

There's only one way to accurately impact test safety barriers, and it's by repeatedly smashing them at various points with a mighty pendulum.

That's the gist of it in layman's terms, anyway. The details are rather more scientific and nuanced and definitely require a passion for all things physics to understand.

Fortunately, IWS Group is full of curious minds and passionate spirits, and they set to work in April 2023, where the barrier range was tested at their subsidiary, Rack Group, in Barnsley.

"We undertook this activity to prove the capability of our barrier range and, with TÜV Nord witnessing, it confirms that our internal testing procedure adheres to the industry code of practice," explains Matt Mason, Group Design Manager at IWS Group.

"Testing is conducted on a purpose-built impact pendulum rig designed and commissioned entirely by IWS Group, which simulates real-world impact energies of material handling vehicles travelling at different speeds and provides physical proof of our products' capability.

The pendulum strikes barriers at various pre-determined locations to measure the level of energy the barriers can withstand, how much deflection they display under the impact, and how much force is transferred to the ground fixings and concrete.

Testing also defines the distance behind barriers that is considered the 'safe zone' for the barrier to deflect into, which is identified during installation of the barrier by visual floor markings."

All testing was conducted with UKAS calibrated measuring equipment such as high-speed cameras, torque wrenches, load cells and industrial weigh scales to ensure confidence in every result witnessed."

When the dust settled (literally), the Brandsafe® range of polymer safety barriers was declared to meet the PAS 13 code of practice. This is the only globally recognised code of practice for industrial safety barriers, and compliance ensures barriers effectively protect people and assets from accidents.

Why Should You Care?

Let's be honest; it's great that IWS Group had fun swinging a giant pendulum around, but why should you care?

"This testing is an important step for customers looking to purchase impact protection barriers for their workplace," says Susy Keating, Managing Director of Brandsafe, "Knowing what impact forces a barrier can take, as well as ensuring data is independently certified by a reputable third party, is a vital factor in choosing the right barrier."

"For too long, impact protection has been over-engineered, over-priced and overly complicated. It's time to reset the bar on what impact protection ultimately comes down to: keeping people and products safe."

Stuart Ovington, Managing Director of Rack Group, adds:

"TÜV Nord independently verifying that our testing abided by the PAS 13 guidelines serves as a testimonial to our teams here at IWS Group, as well as the quality of our polymer barrier range. Not every barrier manufacturer undertakes product testing to this level, so we are proud to be amongst the industry leaders.

Our barriers are shown to be high performing, long-lasting and can withstand greater impacts than similar, industry-leading products. In addition, we can create bespoke designs quickly to suit individual needs and, with short lead times, provide a cost-effective solution at the highest standard."

What This Means For Beaverswood® Resellers

In a nutshell - the opportunity to add a PAS 13 accredited polymer barrier range to your product offering! This includes:

By taking this fantastic proposition to market, you can drive revenue for your business and delight your customers with a safety barrier range which outperforms similar products while remaining cost-effective.

It's a win-win, so don't hesitate to contact us today for more information.

T: 0118 979 6096
E: sales@beaverswood.co.uk

Press Releases

Category Archives: Press Releases

Beaverswood® Welcomes Will Longstaff as Business Development Manager

Please join us in welcoming Will to the Beaverswood^®team!