Meet Lizzie, our part-time pigeon whisperer and full-time Marketing Manager at Beaverswood®.
Job Role: Marketing Manager
Lizzie is the brain (and keyboard) behind Beaverswood®’s marketing magic. Whether she’s planning campaigns, carrying out market research, or writing content at lightning speed, she blends strategic thinking with creativity.
When she’s off-duty, Lizzie swaps marketing metrics for monster manuals. You’ll find her deep in a Dungeons & Dragons campaign, playing video games, re-watching Absolutely Fabulous, or counting down to the annual return of Starbucks’ Gingerbread Latte.
Caffeine-fuelled, a bit chaotic, and slightly obsessed with spreadsheets - she’s the one making sure Beaverswood® doesn’t just talk to customers but actually connects with them.
Random facts:
- Thinks most tech problems can be solved by turning it off and on again
- Gets trolley rage in supermarkets
- Is willing to protect Chipper with her life (not that it comes to that, we hope)
- Still isn’t sure how the office printer works and, at this point, is too afraid to ask
- Always takes a jacket
Q&A
💙 What’s your favourite thing about working at Beaverswood®?
“Obviously our beaver mascot Chipper! Also, I love the autonomy here. There’s very little red tape (although we do sell that), so if something feels like a good idea, I can just get on with it. That kind of freedom is rare.
This is also by far the most supportive place I've worked. I have multiple sclerosis and management is so accommodating, allowing me flexibility with working from home and checking in that I'm doing ok - it's really great!"
📦 What’s your favourite Beaverswood® product?
“racksack®, no question. It's iconic. Practical, durable, and genuinely makes warehouse recycling easier - plus, you can hop into it for a makeshift sack race. Truly one of the most versatile products of our age.”
🤖 What skill have you learned or improved since joining the team?
“I’ve leaned into AI - I like to think of myself as a pretty competent prompt engineer now! I’ve been experimenting with all sorts of tools, from content generation to image creation to coding, and it’s fascinating. AI is here to stay whether we like it or not, and I plan to keep up.”
📆 What does a typical day look like for you?
“No such thing as typical! Some days I’m writing all day - blogs, product descriptions, editorials, emails. Other days, I’m buried in SEO, planning campaigns, working on visuals, building landing pages, photographing products, or quietly wrestling Excel into submission. I'm your classic full-stack marketer - it keeps things interesting!”
📈 What’s the most satisfying part of your role?
“When a marketing campaign really resonates with our resellers and helps them drive sales, nothing beats that. I also get a real kick from seeing content I’ve written published in industry magazines. It’s that little ‘look mum, I made it!’ moment.”
❓ ...Is that a Chipper shrine on the wall behind you?
"Don't be jealous."
💬 Favourite video game?
“Pretty much any FromSoftware game - they're notoriously difficult and I'm a sucker for a challenge. It took me two weeks to beat Malenia in Elden Ring - now she finally knows defeat!"
🕊️What’s a completely useless talent you’re proud of?
“I can make a compelling pigeon noise. Not super helpful in marketing, but it’s my party trick. Flock to me, my feathered friends!”
👀 What conspiracy theory, if any, do you subscribe to?
“Walkers Salt & Vinegar crisp packets used to be blue, and Cheese & Onion were green - and they secretly swapped them in the ‘90s. I remember it vividly. You’ll never convince me otherwise. They can deny it all they want, but I know the truth!”
