We’re excited to share some big news - our parent company, IWS Group, has rebranded. This rebrand unites all companies within the group under a refreshed, instantly recognisable identity.
This change strengthens the connection between the companies in the group, making it clearer and easier for customers and resellers to see the collective quality, reliability, and expertise behind our solutions.
What’s changing?
- New IWS Group brand that unites all the companies
- Updated branding for the Beaverswood®, Anco Storage, and Brandsafe product brands
- No changes to well-known product brands such as racksack®, frames4docs®, Modulean®, and others
Why this matters
This rebrand isn’t just about a new look - it’s about reinforcing the strength of being part of a collective.
By aligning our companies more clearly under the IWS Group identity, we’re making it easier for customers to identify our solutions, trust the quality behind them, and see the bigger picture - a group committed to improving workspaces across the UK and beyond.
One group. One mission.
Behind this new identity is a shared purpose:
Mission: One group. One mission. To keep workspaces running safer, smarter, and built to last.
This mission is underpinned by a set of values that guide everything we do across the group:
- Customer Focus - We listen first, act fast, and go further for our customers.
- Integrity - Honesty’s not optional here - it’s how we keep each other safe, sharp, and proud.
- Continuous Improvement - Smart ideas aren’t just welcome, they are how we get better, together.
- Accountability - We don’t need titles to take responsibility, just pride in the job.
- Collaboration - We work together with diverse perspectives to achieve common goals.
For Beaverswood® resellers, this means even stronger alignment with a group that’s committed to long-term innovation, reliability, and partnership.
What Beaverswood® resellers need to do
To help you keep your listings and materials up to date, we’ve refreshed our Reseller Toolkit with the latest brand assets:
- Updated Beaverswood® product logo, along with new Brandsafe and Anco Storage logos
- Refreshed specification sheets, in line with the new branding
- An updated ‘Beaverswood® Approved Reseller’ badge, ready for use across your website and marketing
We recommend you:
- Update your listings wherever the Beaverswood® product brand appears (product pages, catalogues, PDFs, image overlays, etc.)
- Replace any older specification sheets with the latest versions
- Add the updated distributor badge where relevant (e.g. category pages, sales flyers, or product detail pages)
Accessing the updated assets
You can download everything you need from the Reseller Toolkit - please contact us for a link if you don't already have one. If Google Drive is blocked or inconvenient, let us know, and we’ll send the assets via WeTransfer or another method that works for you.
Stronger Together
As one group with one mission, we’re stronger, clearer, and better placed to help keep workspaces running safer, smarter, and built to last. Together with our resellers, we can make that mission a reality.
